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I'm Brooke, and I tell stories. I'll help you find yours, and share it too.
I specialize in content, strategy and branding. I'm a digital native, but as a journalist-turned-marketer, the smell of ink and paper will always speak to my soul. Who, what and why are still the first questions I ask, and ultimately, the truths that guide my work. I believe the right message stands up in any medium. And that the real creative challenge (and reward) lies in finding it. Let's get started, shall we?
The projects on this page span years, disciplines and roles, but each of them represents an extraordinary experience in my journey as a storyteller.
Some standout for what they represent, others for the knowledge won along the way, but all of them are highlights among the many hundreds of projects I’ve been fortunate to work on.
US Figure Skating engaged CSG to develop a celebratory and sweeping campaign to mark its 100th anniversary. The organization went into the campaign with twin goals of honoring its proud legacy and setting the stage for a vital and expansive century to come.
Holiday Retirement engaged CSG and Postmodern to develop a series of videos starring real residents living really well. Older generations are often forgotten and overlooked, but this series created an opportunity to celebrate their vitality and individuality.
PCL tapped CSG to develop a robust Employee Value Proposition to bring the ethos of its newly updated brand and messaging to an internal level and engage employees at every stage of their careers.
Nova Healthcare Administrators brought CSG in to help create a genre-defying and surprising brand amidst the sea of sameness that dominates the insurance space. This partnership has extended beyond a brand book to a full website redesign, updates across company collateral and the development of podcast and videos.
Colorado Cattlemen’s Agricultural Land Trust (CCALT) tasked CSG with the articulation of its Forever Colorado sub-brand to appeal to urban outdoor enthusiasts and expand awareness of its conservation efforts.
Avaya tasked the Faction team with creating a disruptive, extensible campaign to bring their 'Experience is Everything' messaging to a wider audience. The process resulted in a range of concepts and executions spanning from product to brand level, and everything in between.
Every year, CSC creates a Corporate Responsibility report to showcase their philanthropic efforts and demonstrate their progress against previously announced corporate goals. For the most recent report, Faction created an animated landing page to highlight key stats from the report and showcase a number of Corporate Responsibility assets.
CSC has engaged Faction to create targeted collateral on a number of occasions. This process varies depending on the client's ultimate goal and intended audience, but the team involved always relishes the opportunity to create a broad range of conceptual directions and executions. These projects have incorporated target audiences from all around the world and across nearly every vertical.
Avaya tasked the Faction team with the creation of a full-page, black-and-white ad for placement in the Wall Street Journal. The project gave the team the opportunity to flex a lot of creative muscle in order to cover a broad range of potential messaging and creative directions.
CSC engaged Faction to create an integrated global campaign to extend the conversation about the pressing need for enterprise organizations to keep pace with rapidly advancing technology innovations. Faction built a microsite/content hub, email campaign, banners and additional supporting elements to showcase CSC products and solutions designed to meet this universal need.
I nurture my creativity at work by letting it explode out of me in life. I’ve been an active member of the Denver Film Critics Society for more than a decade and I recently launched my first game on Kickstarter.
I've been a professional film critic since 2012 — I screen more than 100 movies a year, interview talent, write reviews and vote in end of year awards.
After more than a decade of breathless watching and scribbling, I am still delighted every time the lights go down and I get to watch a new story unfold.
You can see my latest pieces right over here.
The Nerd Cabin Initiative began, as many things do, by accident. A weekend dedicated to playing games with friends became an annual tradition. Inspired by those experiences, TNCI seeks to create games that spark play, create community and celebrate curiosity.
Check out our games.
Let's get started, shall we?
© Brooke Wylie 2024