Nova Healthcare Administrators :: Rebrand
Overview:
Client: Nova Healthcare Administrators
Agency: CSG
Creative Direction & Copy: Brooke Wylie
Art Direction & Design: Kristie Pappas
Video Editor: Dave Franco
Year: 2020-2023
The Project:
Nova Healthcare Administrators brought CSG in to help create a genre-defying and surprising brand amidst the sea of sameness that dominates the insurance space. This partnership has extended beyond a brand book to a full website redesign, updates across company collateral and the development of podcast and videos.
As part of an extensive overhaul of both messaging and look & feel, CSG conducted a series of creative workshops with Nova, including an archetyping session and messaging discovery session with collaborative brainstorming and thought exercises to inform the proposed brand guide and website.
After nailing down the refreshed brand, Nova turned to CSG to apply the brand to a host of collateral, create sales enablement materials and produce a number of podcast and video projects.
“CSG took the time to understand our organization. They continue to remain curious about who we are, what we do and what makes us different. The CSG team is made up of excellent listeners, talented strategists, creative writers and skilled collaborators. CSG has been able to walk us through a brand refresh, helping us to brighten and clarify our language and graphics. Through every step of our engagement, they have aimed to understand our story and support us in telling it in a way that has created renewed excitement for our products and helped us build the foundation for a smarter marketing strategy.”