Colorado Cattlemen’s Agricultural Land Trust :: Forever Colorado

Overview:
Client: CCALT
Agency: CSG
Creative Direction & Copy: Brooke Wylie
Art Direction & Design: Kristie Pappas
Concept: Brooke Wylie & Kristie Pappas
Year: 2019-2021

The Project:
Colorado Cattlemen’s Agricultural Land Trust (CCALT) tasked CSG with the articulation of its Forever Colorado sub-brand to appeal to urban outdoor enthusiasts and expand awareness of its conservation efforts.

The campaign began with branding exercises including archetyping, persona exploration and creative concepting to inform the creation of the Forever Colorado sub-brand guidelines.

After formalizing Forever Colorado, CSG spearheaded the expansion of CCALT’s website to incorporate Forever Colorado and created assets to support brand partnerships.

In an expansion from working strictly on Forever Colorado to supporting CCALT at scale, CSG also created event collateral for the iconic CCALT BBQ, created new website and marketing materials to support the Yampa Valley Conservation Partnership, and concepted and created CCALT’s 25th Anniversary Impact Report.