The Faction team developed an education year theme for the Denver chapter of YPO (Young President's Organization). The theme needed to capture the values of YPO, while also unifying every event the organization would host throughout the 2016-2017 calendar year.
Client: YPO Agency: Faction Media Lead Copywriter: Brooke Wylie Lead Designer: Bobby Benton Year: 2016
The first phase in this project involved conceptualizing a theme that represented both the YPO values and the goals of the organization's planned educational events. This process involved identifying a look-and-feel, writing a manifesto and sample copy and exploring how the theme would extend to event copy and collateral.
Event Titles & Icons
After the theme of SH/FT was selected, I created thematic event names and descriptions based on information provided by YPO's education chair. Based on this, art director Bobby Benton created a series of custom iconography to give each event thematic branding.