http://thebrookewylie.com/home daily 1.0 2025-03-14 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/a87d393e-4919-4be4-9e49-daf8e4e2dd23/Screenshot+2023-11-28+at+5.38.54%E2%80%AFPM.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/2e9aec64-5f07-4148-aa7c-82d96057768e/Screenshot+2023-11-28+at+5.38.35%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/a2fdc4cf-059c-4f43-8fc2-90c7ee544b24/IMG_2309+2.JPG Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489341252913-FW9MBXMAJCZI95NUXXHR/BW-logo-black+%281%29.png Home https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/2e9aec64-5f07-4148-aa7c-82d96057768e/Screenshot+2023-11-28+at+5.38.35%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1701305456818-MV39H2OPN5GQ38AQTFHR/Screenshot+2023-11-29+at+5.50.19%E2%80%AFPM.png Home https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489375171641-HRC5D01BGT22748IZW16/AVAYA_EIE_MYM_Video_B_frame2.jpg Home http://thebrookewylie.com/avaya-concepting daily 0.75 2017-03-13 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489374166830-GWZD2W0MR4LASWCFGXJH/IMG_0174.JPG Avaya :: Experience is Everything Campaign Concepting - Development The core team on the project devoted a lot of time to brainstorming as many potential directions as possible. These ideas were dashed, combined, ditched and evolved into a handful of concepts worth exploring in-depth. Each member of the team focused on one direction before we all came back together to narrow the field and begin further refinement and extension. I am primarily a copywriter, of course, but for this project, I was able to do some rough art direction while bringing one specific concept — 'Make Your Mark' — to life for team discussion. In addition to spearheading this direction, I provided copy and messaging on other concepts throughout the process. For each of these concepts, I explored messaging across verticals and audience to ensure the idea had sufficient legs before we pressed forward. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489375132542-9LV4AH80U5HN6NOLDU94/IMG_0176.JPG Avaya :: Experience is Everything Campaign Concepting https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489374729532-406GMYJKJ8RQYPPGKA6D/Avaya_EIE_MYM_PrintAd_A.jpg Avaya :: Experience is Everything Campaign Concepting - Refinement After narrowing our conceptual directions down significantly, the Faction team focused on refining the style, content and assorted executions for presentation to client. With the art in the hands of much more capable visual artists, I focused on messaging extensions and the ways in which our concepts could translate into other mediums. We explored banners, videos, emails, landing pages, case studies and social posts. Sample versions of some of these assets were created to facilitate discussion with the client team. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489375171641-HRC5D01BGT22748IZW16/AVAYA_EIE_MYM_Video_B_frame2.jpg Avaya :: Experience is Everything Campaign Concepting Moodboard https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489375330469-AT8CCIWLQWEB99U27DVI/AVAYA_EIE_MYM_Banner_C1.jpg Avaya :: Experience is Everything Campaign Concepting https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489375344601-VHPB9F3C8KNDM91YPRUU/AVAYA_EIE_MYM_Banner_C2.jpg Avaya :: Experience is Everything Campaign Concepting https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489375362725-ICINFHPIELATKAU2RSX3/AVAYA_EIE_MYM_Banner_C3.jpg Avaya :: Experience is Everything Campaign Concepting Banner Extension http://thebrookewylie.com/avaya-print-ad-concepting daily 0.75 2017-03-13 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489375942072-PJV8ESM26EOWB4NCBT3X/Screen+Shot+2017-03-12+at+8.11.11+PM.png Avaya :: Print Ad Concepting - A Playful Approach This concept was built on the notion that as long as it works, the technology we use is secondary to the connections we forge. The image calls upon childhood joy to communicate that experiences are the last differentiator standing in this market. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489375942072-PJV8ESM26EOWB4NCBT3X/Screen+Shot+2017-03-12+at+8.11.11+PM.png Avaya :: Print Ad Concepting - A Playful Approach This concept was built on the notion that as long as it works, the technology we use is secondary to the connections we forge. The image calls upon childhood joy to communicate that experiences are the last differentiator standing in this market. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489375967238-XTSOWXCS25595KPIFGW8/Screen+Shot+2017-03-12+at+8.11.25+PM.png Avaya :: Print Ad Concepting - An Aspirational Approach This concept was built around the idea of a connected, limitless world. At its best, technology enables incredible outcomes. This ad tells the a story of powerful connections and incredible potential. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489375984205-US00UEK2UB5FYMQRUYHA/Screen+Shot+2017-03-12+at+8.11.56+PM.png Avaya :: Print Ad Concepting - A Provocative Approach This concept was built to challenge the common messaging in the communications space. The goal was to acknowledge a simple fact, yes, cloud is ubiquitous. And then follow that fact with an often neglected question — "Okay, your organization has a cloud solution, now what?" http://thebrookewylie.com/csc-for-those-who-solve-campaign daily 0.75 2017-03-13 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489377059850-TY8JS8Q2K2LGIPQ9ZQ7H/solvehp.jpg CSC :: For Those Who Solve Campaign - Solution Page The For Those Who Solve microsite was built to allow users to "self-select" their experience though on-site engagement. Content written for the site and supporting assets — such as emails and banner content was created for both specific industries and specific services. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489376800293-29IL32Q1QPA3YSPI5M6W/Mobile_Homes4.jpg CSC :: For Those Who Solve Campaign - Responsive Pages The entire site was built responsively, and specific thought was given to mobile and tablet experiences during the creative execution phase. The Faction team optimized mobile designs and made content adjustments to ensure the mobile experience was ideal. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489376757482-M3RK2EDHLL3QI9BWDIEQ/Homepage_12.jpg CSC :: For Those Who Solve Campaign - Industry Page The For Those Who Solve campaign featured clean design paired with hero images spotlighting leaders across industries in an assortment of situations. http://thebrookewylie.com/csc-pursuit-campaigns daily 0.75 2017-03-13 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489386039909-OMLMSMXO6S0U07DLR9NH/2_CSC_Lombardia_Moodboard_1+%281%29.jpg CSC :: Pursuit Concepts - Connected Healthcare Concept One https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489386333269-OFS89NEIOU0363FXPFM7/1_CSC_Lombardia_Moodboard_2.jpg CSC :: Pursuit Concepts - Connected Healthcare Concept Two https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489386321789-LFUEM81OOLMR7GDHRCQH/1_CSC_Anglia_Moodboard.jpg CSC :: Pursuit Concepts - Water Provider Concept One https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489386339256-LZ6PG00VDBPSX1B3BBZH/2_CSC_Anglia_Moodboard.jpg CSC :: Pursuit Concepts - Water Provider Concept Two https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489386341154-6YH1OSADEXJNU8XAABCL/3_CSC_Anglia_Moodboard.jpg CSC :: Pursuit Concepts - Water Provider Concept Three https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489386342443-HIPJOM2W85HWK0LESR9M/4_CSC_Anglia_Moodboard.jpg CSC :: Pursuit Concepts - Water Provider Concept Four https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489386459762-35XF3AHT8DAYKAIXM1DF/Screen+Shot+2017-03-13+at+12.23.13+AM.png CSC :: Pursuit Concepts - Smart Campus Concept One https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489386459236-TIO22OGETBNU0WTIPUWP/Screen+Shot+2017-03-13+at+12.23.29+AM.png CSC :: Pursuit Concepts - Smart Campus Concept Two https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489386463679-K6TDGD5ISF8DA8PSMN42/Screen+Shot+2017-03-13+at+12.23.40+AM.png CSC :: Pursuit Concepts - Smart Campus Concept Three http://thebrookewylie.com/faction-blog daily 0.75 2017-03-14 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489385027548-W1OM552QYYOF8TL2NWAN/Faction_HOA_Part1.jpg Faction :: Blog - History of Advertising Inspired by an attempt to research the origins of advertising that turned up the same handful of acts with few clear sources, I got into a bit of digging myself. One thing led to another, and ... I went full Ravenclaw on the topic. Soon enough I had a path linking culture and advertising trends that dated back to ancient times. I chopped it up into three parts and trimmed it down considerably. Designer Daniel Alfonzo took that frame and designed an infographic around it. Read part one here. Read part two here. Read part three here. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489385027548-W1OM552QYYOF8TL2NWAN/Faction_HOA_Part1.jpg Faction :: Blog - History of Advertising Inspired by an attempt to research the origins of advertising that turned up the same handful of acts with few clear sources, I got into a bit of digging myself. One thing led to another, and ... I went full Ravenclaw on the topic. Soon enough I had a path linking culture and advertising trends that dated back to ancient times. I chopped it up into three parts and trimmed it down considerably. Designer Daniel Alfonzo took that frame and designed an infographic around it. Read part one here. Read part two here. Read part three here. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489385378178-LL1W2B3DAWYD3ITA28YM/Screen+Shot+2017-03-12+at+8.08.58+PM.png Faction :: Blog - A Song of Ice and Fire ... and Marketing As a rabid consumer of culture, I delight in finding links between my favorite distractions and the marketing world. One such recent effort involved the creation of campaigns for the various contenders to the Westeros throne. This was published in the lead-up to the season six finale, which destroyed a certain amount of the predictions, but it was a delightful exercise anyway. Read the full blog. http://thebrookewylie.com/ypo-education-year-theme daily 0.75 2017-03-13 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489384478544-Z5DQ47CORUPMUFWXURUA/Shift_Theme_1.jpg YPO :: Education Year Theme - Theme Art The first phase in this project involved conceptualizing a theme that represented both the YPO values and the goals of the organization's planned educational events. This process involved identifying a look-and-feel, writing a manifesto and sample copy and exploring how the theme would extend to event copy and collateral. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489384559887-9HH1334TBNCDMIA0ZCRV/Thumbs_Combined.jpg YPO :: Education Year Theme - Event Titles & Icons After the theme of SH/FT was selected, I created thematic event names and descriptions based on information provided by YPO's education chair. Based on this, art director Bobby Benton created a series of custom iconography to give each event thematic branding. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489384434683-0WO7PZGIRE23UZY69PJZ/BioEngineering.jpg YPO :: Education Year Theme - Event Art https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489384524093-6YW12QE7I1R4YO9CB4LW/3rd-Industrial-Revolution.jpg YPO :: Education Year Theme - Event Art http://thebrookewylie.com/hitachi-insight-group-video-management-platform daily 0.75 2017-03-13 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489384029000-BF2736PL2XC6SMQO26DM/image-asset.jpeg Hitachi Insight Group :: Video Management Platform Assets - VMP Video Working in close collaboration with art director Thomas Hutton, I developed a pair of scripts (:30 second and full-length) to raise awareness of Hitachi's new video monitoring solution, VMP. We combined graphics, video and animation to showcase the product functionality in a concise, engaging manner. https://static1.squarespace.com/static/55ff1489e4b0e0c151462a37/58c6080929687fbc12361909/58c6325c5a730f3aecf8fbf8/1489383983265/ Hitachi Insight Group :: Video Management Platform Assets http://thebrookewylie.com/csc-corporate-responsibility-campaign daily 0.75 2017-03-14 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489378776646-JVRZHHL8ENIDBDSB600F/csccorprep.jpeg CSC :: Corporate Responsibility Campaign - Distilling the Report The central challenge with the Corporate Responsibility campaign was to develop a creative look and feel that evoked the design of the Corporate Responsibility Report. The Faction team drew inspiration from design elements and language within the Report itself to develop animated elements and messaging for the landing page used to showcase the Report and other related assets. The landing page used statistic call-outs and animation to showcase highlights from the Report. On hover, each animated icon reveals a specifically curated statistic. Each data point featured a supporting block of text to further the story, and a social share option to encourage further user engagement. Click here to explore the full landing page. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489378776646-JVRZHHL8ENIDBDSB600F/csccorprep.jpeg CSC :: Corporate Responsibility Campaign - Distilling the Report The central challenge with the Corporate Responsibility campaign was to develop a creative look and feel that evoked the design of the Corporate Responsibility Report. The Faction team drew inspiration from design elements and language within the Report itself to develop animated elements and messaging for the landing page used to showcase the Report and other related assets. The landing page used statistic call-outs and animation to showcase highlights from the Report. On hover, each animated icon reveals a specifically curated statistic. Each data point featured a supporting block of text to further the story, and a social share option to encourage further user engagement. Click here to explore the full landing page. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489378811740-7I41JJOW6XLPBR8CALS5/csccorp1.jpeg CSC :: Corporate Responsibility Campaign - Email Extension In addition to the landing page, the Faction team created emails to encourage page engagement and Report downloads. The emails featured the same aspirational and determined tone used in the report and on the landing page. http://thebrookewylie.com/trust-company-of-america-liberty-platform-video daily 0.75 2017-03-13 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489377932438-X8406BE4CSAZ56MB1S4O/Screen+Shot+2017-03-12+at+8.26.41+PM.png Trust Company of America :: Liberty Platform Video - Trust Company of America: Liberty Platform Working closely with art director Thomas Hutton, I developed a video script that would showcase the many features of the Liberty platform without getting too bogged down in operational details. The video was designed primarily for existing TCA clients to show both the addition of new features and capabilities, as well as improvements to functionality seen in earlier TCA software. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489377932438-X8406BE4CSAZ56MB1S4O/Screen+Shot+2017-03-12+at+8.26.41+PM.png Trust Company of America :: Liberty Platform Video - Trust Company of America: Liberty Platform Working closely with art director Thomas Hutton, I developed a video script that would showcase the many features of the Liberty platform without getting too bogged down in operational details. The video was designed primarily for existing TCA clients to show both the addition of new features and capabilities, as well as improvements to functionality seen in earlier TCA software. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489377866219-3G46R4PN2R8LQ37HPV31/Screen+Shot+2017-03-12+at+8.26.41+PM.png Trust Company of America :: Liberty Platform Video http://thebrookewylie.com/usfs daily 0.75 2023-12-01 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/04a592cb-0559-4f2d-9e43-57aa451e4391/Screenshot+2023-11-30+at+10.02.30%E2%80%AFPM.png USFS :: 100th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/554b0e88-1d1d-4034-9dcf-06cc049fbcac/Screenshot+2023-11-30+at+10.00.15%E2%80%AFPM.png USFS :: 100th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/c75730f5-b211-4ff6-aa74-07dd8e3be334/Screenshot+2023-11-30+at+10.00.44%E2%80%AFPM.png USFS :: 100th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/dc99272d-ee0d-4787-b24e-d1044f5b19b0/Screenshot+2023-11-30+at+10.01.18%E2%80%AFPM.png USFS :: 100th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/d713c6f4-b092-4200-8b5e-c24e10f75d7d/IMG_2577+2.JPG USFS :: 100th Anniversary Campaign https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/dc99272d-ee0d-4787-b24e-d1044f5b19b0/Screenshot+2023-11-30+at+10.01.18%E2%80%AFPM.png USFS :: 100th Anniversary Campaign http://thebrookewylie.com/holidayretirement daily 0.75 2023-12-01 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/4c7b0df2-6fc5-428f-96d9-7faaefbf5222/Screenshot+2023-11-28+at+5.38.20%E2%80%AFPM.png Holiday Retirement https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/fdc66485-f2ab-41fd-988d-ed7e0ec8b2c3/IMG_2302.JPG Holiday Retirement https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/dc99272d-ee0d-4787-b24e-d1044f5b19b0/Screenshot+2023-11-30+at+10.01.18%E2%80%AFPM.png Holiday Retirement http://thebrookewylie.com/pcl-employee-value-proposition daily 0.75 2023-12-01 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/06939405-ac54-4f00-b2f4-01d7d4015129/Screenshot+2023-11-30+at+11.08.30%E2%80%AFPM.jpg PCL :: Employee Value Proposition https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/367b745d-bd79-4528-9c2b-3c6bf90d4b4f/Screenshot+2023-11-30+at+11.07.30%E2%80%AFPM.png PCL :: Employee Value Proposition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/d89c4d83-25e2-468c-b558-c081b392c490/Screenshot+2023-12-01+at+12.23.15%E2%80%AFAM.png PCL :: Employee Value Proposition https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/6a53beb6-a5db-4bc6-9b7c-68a2f39c2de1/Screenshot+2023-11-30+at+11.09.01%E2%80%AFPM.jpg PCL :: Employee Value Proposition https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1bd1a781-d2b1-4160-a557-46389280c3b7/Screenshot+2023-12-01+at+12.20.18%E2%80%AFAM.png PCL :: Employee Value Proposition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/dc99272d-ee0d-4787-b24e-d1044f5b19b0/Screenshot+2023-11-30+at+10.01.18%E2%80%AFPM.png PCL :: Employee Value Proposition http://thebrookewylie.com/nova-healthcare-administrators-rebrand daily 0.75 2023-12-01 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/5b673b35-f21d-4b91-88f1-78a16b385171/CSG_Website_CSG-Branding_Inline_Image_5-Nova-optimized.jpg Nova Healthcare Administrators :: Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/71dd3771-927b-46d5-ad7a-4b8b61deee21/CSG_Website_CSG-Branding_Inline_Image_4-Nova-optimized+%281%29.jpg Nova Healthcare Administrators :: Rebrand https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/dc99272d-ee0d-4787-b24e-d1044f5b19b0/Screenshot+2023-11-30+at+10.01.18%E2%80%AFPM.png Nova Healthcare Administrators :: Rebrand http://thebrookewylie.com/ccalt-forever-colorado daily 0.75 2023-12-01 https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/3f300819-0656-4a46-aeef-679a83473924/Screenshot+2023-11-30+at+11.11.02%E2%80%AFPM.png CCALT :: Forever Colorado https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1701320365735-H26NRXUM7E4004I7OW4J/CSG_Website_CSG-Branding_Inline_Image_3.png CCALT :: Forever Colorado - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/79dc4c28-b53c-485d-8179-6c9379632fdf/Screenshot+2023-11-30+at+11.11.38%E2%80%AFPM.png CCALT :: Forever Colorado https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/dc99272d-ee0d-4787-b24e-d1044f5b19b0/Screenshot+2023-11-30+at+10.01.18%E2%80%AFPM.png CCALT :: Forever Colorado