Hitachi Insight Group :: Video Management Platform Assets
Hitachi Insight Group engaged Faction to create a variety of awareness assets to generate interest in their premium video monitoring solution, Video Management Platform (VMP). These assets included banners, emails and videos.
Client: Hitachi Insight Group
Agency: Faction Media
Lead Copywriter: Brooke Wylie
Lead Designer: Thomas Hutton
Working in close collaboration with art director Thomas Hutton, I developed a pair of scripts (:30 second and full-length) to raise awareness of Hitachi's new video monitoring solution, VMP. We combined graphics, video and animation to showcase the product functionality in a concise, engaging manner.