CSC :: For Those Who Solve Campaign
CSC engaged Faction to create an integrated global campaign to extend the conversation about the pressing need for enterprise organizations to keep pace with rapidly advancing technology innovations. Faction built a microsite/content hub, email campaign, banners and additional supporting elements to showcase CSC products and solutions designed to meet this universal need.
Agency: Faction Media
Lead Copywriter: Brooke Wylie
Lead Designer: Ben Marshall
The For Those Who Solve microsite was built to allow users to "self-select" their experience though on-site engagement. Content written for the site and supporting assets — such as emails and banner content was created for both specific industries and specific services.
The entire site was built responsively, and specific thought was given to mobile and tablet experiences during the creative execution phase. The Faction team optimized mobile designs and made content adjustments to ensure the mobile experience was ideal.
The For Those Who Solve campaign featured clean design paired with hero images spotlighting leaders across industries in an assortment of situations.