CSC :: Corporate Responsibility Campaign
Every year, CSC creates a Corporate Responsibility report to showcase their philanthropic efforts and demonstrate their progress against previously announced corporate goals. For the most recent report, Faction created an animated landing page to highlight key stats from the report and showcase a number of Corporate Responsibility assets.
Agency: Faction Media
Lead Copywriter: Brooke Wylie
Lead Designer: Thomas Hutton
Distilling the Report
The central challenge with the Corporate Responsibility campaign was to develop a creative look and feel that evoked the design of the Corporate Responsibility Report. The Faction team drew inspiration from design elements and language within the Report itself to develop animated elements and messaging for the landing page used to showcase the Report and other related assets.
The landing page used statistic call-outs and animation to showcase highlights from the Report. On hover, each animated icon reveals a specifically curated statistic. Each data point featured a supporting block of text to further the story, and a social share option to encourage further user engagement.
In addition to the landing page, the Faction team created emails to encourage page engagement and Report downloads. The emails featured the same aspirational and determined tone used in the report and on the landing page.