Avaya :: Print Ad Concepting
Avaya tasked the Faction team with the creation of a full-page, black-and-white ad for placement in the Wall Street Journal. The project gave the team the opportunity to flex a lot of creative muscle in order to cover a broad range of potential messaging and creative directions.
Client: Avaya
Agency: Faction Media
Lead Copywriter: Brooke Wylie
Lead Designer: Daniel Alfonzo
Year: 2017
A Playful Approach
This concept was built on the notion that as long as it works, the technology we use is secondary to the connections we forge. The image calls upon childhood joy to communicate that experiences are the last differentiator standing in this market.
An Aspirational Approach
This concept was built around the idea of a connected, limitless world. At its best, technology enables incredible outcomes. This ad tells the a story of powerful connections and incredible potential.
A Provocative Approach
This concept was built to challenge the common messaging in the communications space. The goal was to acknowledge a simple fact, yes, cloud is ubiquitous. And then follow that fact with an often neglected question — "Okay, your organization has a cloud solution, now what?"